I figure out what people actually need, write it down clearly, and see it through to release.

Business analyst and product owner in Calgary. Five years owning the backlog, the requirements and the release for a B2B SaaS platform built on supplier and emissions data, after a year and a half building that same platform as a developer.

What I do

Three jobs, one role.

I've spent the last five years at Arbor working with enterprise clients and internal teams — after a year and a half building the same platform as a developer. My favorite part of the job is holding the requirements, the delivery, and the client relationships as one piece, so the work that ships is the work that was actually asked for.

01

Requirements & analysis

Most of the work is finding out what people actually need, which is rarely what they asked for first. I run the workshops, reconcile the conflicting answers, and write the user stories and acceptance criteria a development team can build from without coming back to ask what I meant.

02

Backlog & delivery

I own the backlog and the calls that come with it: what gets built next, what gets cut, what waits. Day to day that means refinement, sprint planning, stand-ups and reviews with the development team, and holding the final quality gate before release, reviewing builds in staging and signing off myself.

03

Stakeholders & clients

I have been the primary product owner for eight or more enterprise engagements at once, across a portfolio of more than twenty accounts including Crocs, Canada Goose, Gildan, and JCB. The job is being the person both sides trust: the client who needs the thing, and the engineer who has to build it.


By the numbers

Five years, written in outcomes.

5yrs
In product, analysis and delivery
20+
Accounts in the portfolio
8+
Enterprise engagements at once
2mo
To deliver an enterprise implementation, against a 6–9 month industry standard
Selected work

A few projects I'm proud of.

Four projects across five years of product and analysis work — three from Arbor's emissions platform, one from my time as a business analyst at Alberta Health Services.

One of Arbor's largest customers was collecting information from its suppliers by hand, in spreadsheets. I owned the service that replaced that with an automated collection process, so the data arrived structured instead of landing in an inbox to be chased and re-typed.

Full write-up →

Signing was averaging fifty days. I collected and analyzed the data to show where the time actually went, made the case for building contract creation into the platform, then prioritized and launched it. Signing time dropped by weeks and the sales team closed faster.

Full write-up →

A year-long co-development with one of Arbor's largest enterprise clients, letting them model lower-carbon product designs before committing to manufacturing and shifting tens of millions of dollars in production. It launched to strong client feedback and led directly to an enterprise upsell.

Full write-up →

As a business analyst at Alberta Health Services I facilitated requirements workshops with subject matter experts on a demand and capacity initiative, reconciling conflicting input from across a large public sector healthcare organization into structured process recommendations. I also built the Jira board stakeholders used to track incoming requests and prioritize them.

Full write-up →
Toolkit

The tools I actually use on a Tuesday.

Most of my work lives at the intersection of a handful of tools. I'll pick up whatever your team already runs on, but these are some of the tools I use regularly.

I use AI daily on substantive product work, drafting requirements and synthesizing customer research before it reaches the team. I have also defined and QA'd an AI feature end to end, working with data science and engineering from requirements through release.

Figma
Specs, mocks, design review
Jira
Roadmap, sprints, delivery
Notion
Specs, interview matrices, client notes
Google Analytics
Product analytics and reporting
Slack
Async ops and cross-team coordination
Claude
Drafting, research, summaries
Gemini
Quick lookups, exploration
ChatGPT
Brainstorming, first drafts
Dog standing on the dock at Gleniffer Lake at sunset
Beyond work

Off the clock, mostly outside.

Weekends are usually at our family's cabin on Gleniffer Lake, long walks with my dog, and as much time outside as Calgary's weather allows.

Some of my interests:

Penny Gleniffer Lake Outdoors Calgary
Kind words

From the people I've worked with.

A small sample. Happy to connect you with any of them.

"

I have worked and directly managed Jordan for 6+ years. Over the span of these years, she went from being a fresh graduate hire to being the owner of mission critical projects, clients and product development. Working on the axis between technical teams and client delivery, she simplifies and manages projects to successful business and client outcomes. She has become my most trusted colleague, and if I or any other colleague missed anything, I know Jordan will not only catch but address it to the best of her abilities. I have also seen her grow into a leader, and gain respect from stakeholders in a compassionate and empathetic way that is rare in the tech/business community. If you find yourself contemplating working with her, please know that I put my entire trust in her and I am yet to see anyone else match her level of responsibility and ownership. Not only does she help leadership sleep better, but look forward to working with her everyday!

"

Jordan was a pleasure to work with! She always brings a great, helping attitude to every project. Her ability to lead a team and create business value is unmatched.

Let's talk

If you're building something your customers care about, I want in.

Business analyst and product owner in Calgary, open to remote or hybrid roles across North America. The easiest path is email, and I read every one.

Or take the easiest route, the Contact page.